ashleymadison.com+(Demosthenes)

Overview
Ashleymadison.com is a controversial online dating site founded in 2001, bearing the slogan: "Life is short, have an affair." The website, claiming over 7 million members worldwide, has a "100% affair guarantee." Though its advertisements air regularly in some states (Texas anyone?), Ashley Madison was banned from airing a coveted Super Bowl commercial in 2001 by NBC. This particular advertisement depicts a man at dinner with an attractive, but boring woman (she orders cheesecake for dessert. No taste whatsoever). The man leaves after reading what appear to be several saucy text messages, but not before kissing his wife goodbye and leaving her with a "happy anniversary."

Criticism for the site has been widespread, including scathing comments from Match.com founder Trish McDermott, claiming that Ashley Madison is a "business built on the backs of broken hears, ruined marriages and damaged families." While this statement may contain some shred of truth, The Sun shows a spread of case studies, where some individuals feel that the state of their marriage has improved from frequent use of Ashley Madison's resources. One man asserts that Ashley Madison puts the sex back into his otherwise sexless marriage (albeit with partners other than his wife). After about 5 minutes of personal exploration of the site, I discovered that it seems to be a particularly "hip" option for males and females ages 18-24 (both attached and single) in the greater Burlington area, though for the most part many users feel that pictures of their abs are a better representation of themselves than their faces.

**History**
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**Opinion**
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**Future Trends?**
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